The NFL Scores a Touchdown with its NFT Ticket Stub Initiative

America’s top sports organization, NFLReveals the tremendous success of the Ticket Stub Initiative and reports that engagement with marketing materials has increased almost fourfold.

The NFL has witnessed what it describes as an “off-chart” reaction to it. NFT campaign.. Through performance metrics, the NFL recorded an average open rate of marketing emails of around 20%. However, when the NFT ticket stub was incorporated into the equation, this number increased to an impressive 50% -60%. Then, during the post-season playoff game, he topped 75% of all emails.

as a whole, NFL We distributed about 250,000 stubs during the regular season and another 100,000 stubs for postseason games. Very notably, we avoid using this technology as a monetary play and instead distribute NFTs for free as a reward for collector’s items and fan support. Therefore, anyone who buys tickets through an authorized network is eligible for a free NFT for all season ticket owners.

Following this highly influential revelation, the NFL will roll out the NFT Ticket Stub Initiative to over 100 games next season.

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