The metaverse, or virtual blockchain world, is becoming an increasingly important space for marketing and advertising. In this article, we interview our CEO. lunar strategyis a Web3 marketing agency specializing in metaverse advertising. They believe in the potential of metaverse advertising to reach audiences around the world, NFT Plaza Launch your campaign in the Decentraland Metaverse.
What is metaverse advertising?
metaverse ads A form of digital advertising that takes place within a virtual world or “metaverse” such as Decentraland. This includes displaying virtual billboards, promoting brands and projects within the metaverse, and targeting global audiences. This is a new and evolving field with the potential to reach highly targeted audiences in unique and engaging ways.
How did Lunar Strategy use NFT Plazas kiosks to run marketing campaigns in the metaverse?
Lunar Strategy is a Web3 marketing agency, hired by clients to deliver innovative marketing solutions. We work with many leading brands in the crypto and NFT niche. One of the campaigns we offer is Metaverse Ads, which aims to leverage the latest features of Web3 to establish your project as a thought leader. To this end, we collaborated with NFT Plazas and their Metaverse campaign, resulting in a smooth launch of the campaign in the Decentraland Metaverse.
What is the global reach of virtual billboards and how do you measure campaign success?
NFT Plazas Metaverse Kiosk allows you to reach tens of thousands of unique users worldwide. They are located in his one of the major metaverses, Decentraland.
When it comes to campaign measurement, metaverse ads fall into a similar category to real-world banner and billboard campaigns. When clients run campaigns on the metaverse, they often share campaigns and content on social media, leading to messaging from investors and partners about their innovative campaigns. This may also bring in new partnerships and investors as the company establishes itself as an industry leader.
Is it worth running a paid advertising campaign on the metaverse?
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GameFi and DeFi are invaluable to establish leadership and brand awareness in Web3.so @Luna Strategy We are running a campaign with @NFTP Plaza 👋 pic.twitter.com/wJxy38dffo
— Tim Haldorsson (@TimHaldorsson) January 10, 2023
Where do you see the future of metaverse advertising?
I think it’s going to be an interesting time when it comes to metaverse advertising. We’re already seeing big companies like Meta and NFT Plazas working to create virtual experiences that people want to know about. This includes virtual event Wherever there are other experiences and audiences, there are always opportunities for advertising.
However, the campaign is geared toward more valuable marketing. For example, ads linking to free guides or offering direct value to the end user.
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*All investment/financial opinions expressed by NFT Plaza are based on the personal research and experience of the site moderators and are intended for educational material only. , the product should be thoroughly investigated.
Tim is the CEO of Lunar Strategy, a cryptocurrency marketing agency.
