Upland and FIFA Officially Launch the FIFA World Cup Qatar 2022™ Experience in The Upland Metaverse

Palo Alto, Calif., Nov. 10, 2022 by Chainwire

FIFA and Appland have agreed a multi-year partnership, starting with the FIFA World Cup Qatar 2022.

The first partnership of its kind will give football fans around the world a way to deepen their understanding of Web3 and enjoy and benefit from the gamified Metaverse experience.

Deal includes access for fans to own collectibles of legendary FIFA World Cup Qatar 2022 video highlights match

Upland and FIFA today announced a multi-year partnership that will enable the Upland community and football fans around the world to collect, trade and own FIFA digital assets and game video highlights. And web3 work.

Through this experience, fans will learn how to participate and contribute to a virtual community-driven environment. A variety of activities at Upland during and between tournaments support our educational efforts and opportunities for fans to support their favorite national teams.

Upland has teamed up with FIFA to create fun, gamified experiences in the largest real-world mapped open metaverse with over 3 million registered accounts. At FIFA World Cup Qatar 2022™, a fully constructed replica of Lusail Stadium alongside FIFA World Cup™ branded villages, shops and showrooms will be added to the physical address in Upland where fans can virtually visit will be

For the FIFA World Cup Qatar 2022™, Upland is also introducing a collectible game for football fans, with a limited number of Mystery Bundles of multiple rarities. Includes national team crests, boots, shirts, official historic World Cup™ logos, posters and mascots so fans can complete a digital collection album of all 32 teams they represent. increase.

Completing a collection contributes to a user’s Fan Score, and the one with the highest score wins a prize. For example, Lusail Stadium is included as a virtual asset in the metaverse. Other key game mechanics include the possibility of obtaining special memorabilia for this year’s tournament. Contains video highlights of games not available for purchase directly from Upland.

With 22 real-world cities open in Upland, fans can begin their Metaverse journey by acquiring and trading virtual properties based on real-world addresses. Fans can add buildings and prominently display their FIFA World Cup™ pride in the form of national flags and FIFA World Cup Qatar 2022™ branded outdoor decoration items to add more value to the facility itself. became. Fans will also have the opportunity to become Metaverse entrepreneurs, creating shops on their property and selling the assets they collect to other players.

Upland co-founder and co-CEO Dirk Lueth said: “As the first of many future opportunities for the FIFA World Cup™, we are excited to create a multi-touch web3 experience that showcases fun, innovation, entrepreneurship and community. You can collect, own, and share your history.”

The FIFA World Cup™ journey will culminate in the final on December 18, 2022, and just as the world celebrates the real winners, so does Upland. Upland announces the first capital of the winning nation. The legacy of the FIFA World Cup Qatar 2022™ will remain intact at Upland with elements of stadiums, shops, showrooms and Metaverse replicas of the property to be awarded to fans. His collection of digital assets and video albums acquired with Upland is the largest.

Upland is free to download on iOS, Android, and the web and can be played from anywhere in the world.

About Upland

Upland (https://upland.me/) is an open web3 platform for a metaverse mapped to the real world. The company’s mission is to lead the industry through a strong entrepreneurial economy that enables players, creators, developers and brands to manufacture goods and experiences, monetize their assets and provide utility and enjoyment to other players. To build one of the most dynamic maker communities. Headquartered in Silicon Valley, with hubs in Las Vegas, Ukraine and Brazil, Upland was named Fast Company’s 2021 “Tech’s Next Big Thing” and Built In SF’s “22 San Francisco Startups To Watch in 2022 was selected as one of Upland is committed to becoming carbon negative and is a proud partner of Carbonfuture.Learn more about our commitment to sustainability here https://www.upland.me/sustainabilityUpland is available on iOS, Android and the web and can be played from anywhere in the world.

About FIFA

FIFA exists to govern football and advance the game around the world. Since 2016, the organization has rapidly evolved into one that can more effectively deliver games for the benefit of the entire world.


Lindsey Ann Armott [email protected]

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