metaverse event company RLTY Partnering with Metaverse fashion giants fabricant When women’s world (WoW) will host a global Metaverse fashion event September 20-22 at Decentraland.
The Fabricant is a digital fashion company focused on bringing fashion sense to the metaverse. WoW, on the other hand, is a global fashion NFT collection created with the contributions of thousands of creators.
Event
The main goal of this event is to attract women and fashion to the Metaverse. The three-day event will take place at a specially designed destination in Decentraland called “Synth Ave,” an area intended by her RLTY and inspired by the famous New York Fashion Street.
Designers from WoW and The Fabricant will be scattered throughout the event area, hosting pop-up shows and offering collectibles. Lucky participants will also encounter her one of her POAP dispensers in secret to collect NFTs.
The WoW and Fabricant teamed up to kick-start the event with a 27-piece digital fashion collection. 27 are part of his 1000 collection to be released later. Attendees can purchase his 1 of these 27 from OpenSea, or he can purchase 1 during the event using MANA.
The first day of the event, as well as an educational panel discussion on September 21, will also be live-streamed for greater audience participation.
metaverse and fashion
Throughout 2022, many Metaverse ventures have been launched, including virtual McDonald’s shops and digital weeds within platforms where users cannot eat, drink or smoke.
Recent research shows that awareness of the Metaverse has more than doubled since the beginning of the year. That means more people are knowledgeable about the metaverse and its scope. Most of the survey participants (82%) categorized it as a place to socialize, while 70% said it was a place to shop.
When it comes to emerging trends in the metaverse, augmented reality comes first among the top five areas. Metaverse events are fourth from the top, indicating the growing hype around them.
Fashion events are one of the most popular events in this category. Many fashion giants, including Nike and Zara, are entering the metaverse by releasing digital collections and showcasing them in the metaverse.
The global metaverse fashion event by RLTY, WoW and The Fabricant will be Decentraland’s second fashion event. Decentraland hosted the world’s first Metaverse Fashion Week in March this year. The festival hosted many high-end fashion brands such as Dolce & Gabanna, Tommy Hilfiger, Cavalli and Paco Rabanne.
The fabricant actively participated in the event, along with Auroboros and DressX, who also focus on metaverse fashion.