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Financial influencers, or ‘finfluencers’, have become a powerful force on streaming platforms, with some earning 6,000 per sponsored post.
Finfluencers are an important source of financial education, and many in the community regularly share videos on how to manage money, save, buy cryptocurrencies, and even invest in the latest stocks.
Focusing on the investigation of derivatives traders CMC markethere we find out who is who in the world of finfluencers.
@erikakullberg
Followers: 9,000,000
Pay Per Sponsored Post: 6,066
Erika Kullberg, 32, a former corporate lawyer based in New York City, tops the list with 9 million TikTok followers and earns an average of 6,066 per sponsored post, according to the TikTok Money Calculator You may get
In other words, you only need to post two sponsored videos a month to earn the average New York City corporate lawyer salary.
Kullberg’s TikTok videos provide users with retail, investment, employment, and legal tips.Video about how to get free Nike Shoe replacement using the company’s two-year warranty is her most popular, achieving 74.8 million views as of August 2022.
@erikakullberg What Nike won’t tell you Lawyer #erikataughtme #money
After paying off 190,000 in student loans in two years, Kulberg found his passion in becoming a content creator and helping others with their personal finances.Her TikTok videos reveal that she now earns over 85,000 a year Youtube Income only.
@Mark Tilbury
Number of followers: 7.1 million
Pay Per Sponsored Post: 5,049
53-year-old British entrepreneur Mark Tilbury is the second most popular financial influencer on TikTok. With 7.1 million followers, Mark can earn an estimated 5,049 per sponsored post. This means that TikTok alone could make him $1 million after posting 171 sponsored videos in a year, or 14 videos per month. increase.
He has the highest engagement rate among the top 10, at 2.18%, with an average of 154,650 likes per TikTok video. Tilbury shares advice and explanations on how to invest, save, and negotiate to become a millionaire.
@Mark Tilbury Don’t let this trick fool you! #learnontiktok #money #scam #fake100 # Life hack
Mark currently owns multiple businesses and currently resides in Whitstable, Kent. Mark is the only TikTok creator from the UK in the top 10.
@dukelovestaxes
Followers: 3,400,000
Pay Per Sponsored Post: 2,343
Duke Alexander Moore, aka Duke Tax, is the third most popular financial TikToker. Based on his 3.4 million followers, niche and viewership, he was able to earn an estimated 2,343 per sponsored video.
Moore’s videos educate followers on tax and personal finance tips for creators and entrepreneurs. To recap his most popular videos with over 10.6 million views: President Bideneconomic stimulus, how people can claim their checks and how to submit this to their tax returns.
@dukelovestaxes President Biden signed into law the Inflation Reduction Act of 2022. #taxtok #taxnews #tax # tax #dukelovestaxes #inflationreductionact
Moore is from Shreveport, Louisiana. Before his financial success, he was evicted from his apartment and filed for bankruptcy. He is a certified tax coach, registered agent, and currently intuitionQuickBooks Top 5 Tax Advisors in Dallas, Texas.
@investmentjoy
Followers: 3,400,000
Pay Per Sponsored Post: 2,274
Brandon Schlichter, 36, a.k.a. Investment Joy, from Circleville, Ohio, is the fourth most popular financial influencer on TikTok. With 3.4 million followers, his Schlichter can earn around 2,274 for each of his sponsored TikTok videos. This is just over 1% of his monthly income as he earns around 172,000 monthly from his business. He currently has amassed a net worth of over 8.6 million.
@investmentjoy See how much laundromats made today! #fyp Coin laundry #Joy of investment
Schlichter uses his TikTok account to share rental properties and businesses, and share investment tips and financial education with his followers. His most popular video has over 45.1 million views and shows his coin how much his laundry made in his day (969).
@humphreytalks
Number of followers: 3.3 million
Pay Per Sponsored Post: 2,274
Humphrey Yang, 34, is based in the San Francisco, California Bay Area and is the fifth most popular financial content creator on TikTok. With 3.3 million followers, Yang can earn an estimated 2,274 per sponsored video. Yang is a former investment banker who uses TikTok to share personal finance, money and investment tips in simple words.
@humphreytalks Don’t let this mistake cost you! # personal loans #interest #credit (ib: @Gabriel Nussbaum)
According to his financial master sheet, his investments include Vanguard, robin hood, coin base Professional, Weeble, fidelity, public When wealth frontwhere he invests between 290,000 and 430,000 monthly.
@tatlondono
Followers: 2,700,000
Pay Per Sponsored Post: 1,861
Tatiana Londono from Montreal, Canada is the sixth most popular financial TikTok influencer. Her 2.7 million followers can earn an estimated 1,861 per post. So, according to this, she would need to post 265 sponsored videos to cover the average cost of housing in metro Montreal, which is 492,375. CBC report.
Londono only needs to post one sponsored TikTok video a month to cover the average rent for a three-bedroom apartment in Montreal’s city center. Numbeo price data.
Her TikTok content covers business and real estate tips, how to make money and invest. Her most popular video, which focuses on her three high-paying jobs without a college degree (electrician, plumber, and real estate photographer), has over 17 million views. it was done.
@tatlondono So many opportunities! Millionaire #real estate #money
Besides being a real estate coach and investor, Londono is also an upcoming star. HGTVproperty shop, a reality show that follows the opening of her real estate agency.
@thelegacyinvestingshow
Followers: 2,300,000
Pay Per Sponsored Post: 1,585
Preston Seo, also known as Legacy Investing Show, is the 7th most popular financial TikTok creator. With 2.3 million followers, Seo could earn 1,585 per sponsored video. He owns three of his properties and his monthly income exceeds his 17,000. The Legacy Investing Show covers investing, real estate, and personal finance to teach viewers how to achieve “financial freedom.” Airbnbs rental.
Seo’s most viewed videos share Public, his favorite stock trading platform with over 39.9 million views. According to a recent TikTok video, he owns over 50 rental properties and earns around 9,470 a day from his business.
@thelegacyinvestingshow Which stocks should I invest in? #investment #public #learnontiktok #tiktok partner
@herfirst100k
Followers: 2,200,000
Pay Per Sponsored Post: 1,516
27-year-old Tori Dunlap is TikTok’s 8th most popular financial influencer with over 2.2 million followers on her TikTok account. Dunlap can earn an estimated 1,516 per sponsored post. Her most popular video, which deals with how she invests and why it matters, has been viewed over 6.1 million times.
@herfirst100k IG: her first 100k #Career Objective #moneytiktok #no debt #stocktok2021 #financetiktok #for investment beginners #Rotilla #early retirement #feminist
Dunlap’s channel offers free tips on personal finance and investing. With over 2,000 posts on her TikTok, she is the top 10 most active creator. She quit her corporate marketing job and created a TikTok account to teach other women how to increase their wealth to fight patriarchy. She describes herself as a financial her feminist.
@johnsfinancetips
Followers: 2,000,000
Pay Per Sponsored Post: 1,378
Zhong Liang ranks ninth on TikTok’s list of financial influencers. Based on his two million TikTok followers, he can earn an estimated 1,378 per sponsored video. Liang is a real estate investor and shares tips on investing, credit his cards, retail, employment and making money on his channel. His most popular video has more than 15 million views and reveals how luxury branded products cost less to manufacture and how much markup is added.
@johnsfinancetips ray ban truth # monopoly #sunglasses #fintok #johnsfinancetips
@yourrichbff
Followers: 1.8 million
Pay Per Sponsored Post: 1,171
Vivian Tu, aka Your Rich BFF, rounds out the list of TikTok’s top 10 financial influencers. She has her 1.8 million followers. That means she could earn 1,171 for each video she sponsors. Tu is a former Wall Street trader who uses her TikTok platform to share her daily tips on saving money, stocks, and investing in cryptocurrencies.
Her most popular video, which explains what to do if you win the lottery, has over 9.1 million views. After Tu realized that most people, even financial employees, didn’t know much about personal finance, she started educating people about personal finance. She attended school in Marriottville, Maryland.
@yourrichbff Thank you (*`*) #money #lottery #winner #Chicago #lotto #casino #finance #rich #luxury #billionaire Millionaire
The analysis was conducted by CMC Markets, a UK-based financial services company. CMC Markets offers online stock trading, spread betting, contracts for difference, and foreign exchange on the global market.
The study analyzed creator TikTok profiles and marketing calculators to determine how influential financial content creators are on social media.
